Should You Use SEO or Paid Ads?

Disital marketing concept

When almost everything and everybody can be found on the Internet, you cannot go wrong with a little advertising online. So, what type of advertising can you do?

Well, to start, there is always the usual commercial ads that you can place in different apps, videos, and websites. You can also plug in some poster ads on a couple of websites if you are trying to save some money. But you can improve the performance of your brand or business by using SEO alongside online ads.

SEO or Search Engine Optimization uses specific keywords and practices that allow your website and your content to come up more often in the search engines. If you want to get positive results, you need to hire a company that specializes in Google AdWords and SEO.

But what type of marketing and advertising strategy is best for you? Is it SEO? Is it paid ads? Each strategy has its own pros and cons and in this guide will help you decide which one is ideal for your campaign.

Pricing

Paid ads work with you – the business or individual – paying for your content shown on a specific medium. For example, your website would come up automatically at the top of search engine results pages or would appear frequently before or during a YouTube video.

SEO, on the other hand, is generally free – not counting paying for the hours needed for link building and the services of an SEO company, of course. The practice itself can be considered free because if any of your staff know how to use SEO to its full extent and capabilities, you would then practically have free marketing and advertising on your hands. However, many entrepreneurs prefer using the services of an SEO company to maximize the results.

However, you should not shy away from paid ads just because they are pricier than SEO. If you want direct results, then maybe paid ads are the ones you should be going for or both.

Timeframe

Pay per click concept

Starting off with SEO, it takes a long time to create an impression on search engines. SEO might not be the right choice for you if you hope to get noticed immediately by potential clients. However, when done correctly, the impressions and ranking you end up garnering with the search engines will leave you almost always at the top of the list over time.

As stated above, if you want to get immediate results, having paid ads will be more beneficial for you and your business. You will always stay at the top of the search engine using the keywords that you selected, as long as you pay for the ads, of course.

So, what do you get? Let’s recap. If you want fast results, paid ads will get you what you want and what you need at the expense of higher costs. However, if you want to build a reputation online and with the search engines, having SEO might be more beneficial for you in the long run.

Whether you choose SEO or paid ads is up to you. It all depends on what your needs are and, of course, your finances. Experts strongly suggest using SEO, as it builds your reputation over time and you can keep using it for years to come. You can also use them both.

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