Business

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Keep Your Business Thriving: Things You Can Do to Attract More Customers

For any business to grow, you need to make more profit. You get more profits when you get new customers. While you may want to get more customers, it could be easier said than done. Luckily, you can follow these tips to help you attract new customers to your small business. Network Networking is crucial …

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Building Your Brand: the Celebrity Endorsement Option

Can your young company afford $150 million in endorsement fees from a celebrity? That’s what Roger Federer got in 20 years donning Nike apparel. What about $26 million? That’s reportedly what Taylor Swift’s contract indicates as fees for endorsing Diet Coke. As celebrities, Federer and Swift are brands in themselves, and partnering with other big …

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Be Your Own Boss: Paths to Take When You No Longer Love Your Day Job

Work isn’t just work; it’s life. If you’re like most people, you’ll spend approximately 13 years and two months of your life doing whatever you’re doing now. That’s excluding overtime. Imagine spending those years working for someone else when you’d rather be your boss. That said, no one would blame you if you finally decide …

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5 Signs Your Retail Store Needs an Upgrade

There are many factors that influence a customer’s first impression of your business, including interior design, ambiance, and decor. When customers step into your store, you want them to have a great first impression of your business in the first 30 seconds.   That said, having updated decor, technology, and interiors are just as important as investing in professional …

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