The average person spends about two hours each day on their social media accounts. If you run a business that has social media accounts across different platforms, it may be hard for you to spend all day managing all those accounts. There is so much work that needs to be done outside the realm of social media.
While you can hire social media outsourcing companies to handle this task for your business, that is not practical or even possible for someone who’s just starting their own business. You may not have the budget to hire a team of social media managers just yet. Here’s what you need to do:
Create a Social Media Marketing Plan
Since you are using different platforms that will cater to different types of audiences of your business, you need to plan a social media marketing that will have the same core message. The platforms where these messages will be published might differ from one another, but the message should be the same.
Use Social Media Management Software
There is a lot of social media management software available, either for free or for a minimal monthly fee. Hootsuite, Buffer, and TweetDeck are some of the most popular tools. All of them have the same function: They allow you to schedule the posting of links, photos, videos, and content across all platforms with just one click.
Listen to What’s Happening
Social listening is probably the most important thing you need to do every day for your brand. There will be conversations around your brand and your competitors. Following what others are saying will give you an idea of how to provide better customer experience and service. You will also learn more about your competitors and gain perspective on new clients. Track keywords, mentions, hashtags, and messages to get an idea of what people are saying about your company.
Engage with Your Audience
What good would listening to social buzz about your business be if you are not going to spend time interacting with your audience? If you don’t have time to do anything else on social media, at least never forget to reply to comments. Like and comment on tagged posts, follow back relevant followers such as thought leaders and influencers, and repost user-generated content.
So many things happen on social media in a day that you shouldn’t let a day pass by without posting a link, blog, photo, or video. There are many ways for your pages to be active even without necessarily writing a blog and sharing it. You can post a meme related to your business. You can share a link about industry news.
Whether you can spend a few minutes each day or a couple of hours to manage your social media accounts, here’s something you need to remember: Do not let a day go by without checking Facebook, Twitter, Instagram, LinkedIn, and Snapchat. You can capitalize on trends, memes, and viral posts. You can miss a lot of things just by being away from social media for a few hours or, worse, a day.