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Building Your Brand: the Celebrity Endorsement Option

Can your young company afford $150 million in endorsement fees from a celebrity? That’s what Roger Federer got in 20 years donning Nike apparel. What about $26 million? That’s reportedly what Taylor Swift’s contract indicates as fees for endorsing Diet Coke. As celebrities, Federer and Swift are brands in themselves, and partnering with other big

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man solo hiking

Outfit Yourself Like an Outdoorsman

Living the outdoor life is the dream of some people. They thrive in the natural environment, hunting wildlife or picking plants and fruits for sustenance. Even though this takes you out of the city landscape, you still have to be dressed for the part. You’re still required to organise your garments, whether you’re shopping for

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Methods to Get Your Home Ready for Cold Weather

Cold weather can be fun and exciting, but the damage that it can do to your home is not. You need to be proactive and take preventative measures to keep your home protected during the winter. It will save you a lot of trouble and damage in the future. Here are some things that you

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Filing the 1040 tax return form

Why You Shouldn’t Wait to File Your Taxes Until the Last Minute

This year, the tax season opened on January 27th and will last until April 15th. Initial reports from the Internal Revenue System (IRS) show that this tax season is off to a sluggish start. After its first week, the IRS received 15.77 million individual income tax returns, 1.6 percent lower than 2019’s 16.04 million and

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buying new home

A Filipino’s Guide to Buying Their First Home

In Filipino culture, children only move out of their parent’s house after getting married. It is still very much observed today, although there are now a few young people who have been allowed to live on their own during or after college. However, there are also a number of married couples who still live with

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franchise owner

Be Your Own Boss: Paths to Take When You No Longer Love Your Day Job

Work isn’t just work; it’s life. If you’re like most people, you’ll spend approximately 13 years and two months of your life doing whatever you’re doing now. That’s excluding overtime. Imagine spending those years working for someone else when you’d rather be your boss. That said, no one would blame you if you finally decide

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