It
goes something like this.
"Get new customers...(then ignore them)... Get new
customers..."
If that seems
as nutty to you as it does to us, then you've come to the right place.
You'll
be amazed to know how many otherwise smart business owners approach
their clients and prospective clients in that manner. Of course, when they
realize the dollar cost in opportunities (that's "money they didn't
make") then they can come to understand you can get help to optimize your business and
get the most you can from both your business and your life.
Just supposing you were to improve
and develop your practice for clients, staff and yourself.
When you begin to service clients and improve your profits ...everybody's
happiness rises. You'll wonder what took you so long
to start to analyze and develop a cohesive strategy and begin
planning to obtain best outcome. When you communicate more
effectively - with anybody - you'll be able to develop new income
streams at practically no cost. When you compare that to what it is
costing you now to NOT do it...
Learning to listen is sometimes
the start point in this turnabout. Improving listening and communications skills
within the business, both internally between staff members, management and
everyone on the team, and with our relationship with others outside the
business, be they customers and even suppliers - then a magic transformation
begins to happen.
We can fall into the trap of
believing that we all know how to communicate. Like any skill though, how we do
what we do, can be improved and our natural skills built upon to bring fantastic
results, and a greater sense of wellbeing and purpose. It's not hard to see how
this translate into higher productivity and repeat business.
