Introduction
Over the years, it seemed increasingly obvious
that there is a great need for business owners to be able to access the
information they need in order to run their business, effectively and
efficiently. Information that cuts right to the heart of the issues they
face day in day out… and information that is free from the jargon
which many advisers, are so fond of using. Jargon that is apparently
meaningful to them and their staff -- but has little or no meaning to
any of us! And I looked around and thought, now where would I find such
information? And equally as importantly, where can I find the
information that is not loaded down with just advertisements for people
trying to 'push their barrow'?
Well I looked and looked. And came up empty every
time.
Sure there was loads of information to wade through.
More information than I wanted, truth to tell.
But none of it was about me and the issues that
related to what I needed. None of it was based on the things that
I was looking for... and it was all over the place. What I wanted was a
central point, where I could find out about a whole range of issues that
might relate to my business. And get some inkling, that there was an
understanding of where I stand in all this.
Well that was my wish. And so I got to thinking -- If such a
place existed... one that was informative without being overbearing;
where I could poke around at my leisure
and think about things that I usually only got to think about in
the wee small hours of the night, and on my own... If it doesn't exist,
as I would wish, then maybe I should
make it! And just supposing that I did design a site that fulfilled
all those things I was seeking, what would I like most to find on that
site? And so I thought about it more...
and as I thought about it, a kind of 'wish' list developed.
It made sense to me that it should...
